Here, the concept is simple, and probably a bit obvious. Keep this point in mind as I show you how to get links in the next few steps. These inbound channel links basically tell YouTube that you’re an authority in your niche. Build Links to Your YouTube Channel, Not Just Your Videosįor the best YouTube SEO, you want links to both your channel and your videos. So for example, your file may default to a name like “ 20170613.mp4.”īut if you rename it and use your focus keyword (e.g., “ how_to_use_hello_bar.mp4”), you’ll tell YouTube what your video is about. The idea is to rename your raw file so that it reflects your title or your focus keyword. This is one of those tricks that may or may not dramatically impact your SEO, but it’s nevertheless important to do. Edit Your Filename to Improve YouTube SEO Whatever you do, make sure the captions are accurate. You can edit those captions, or you can add your own. YouTube does support automatic captioning, but it’s not perfect. That means you’ll get a nice SEO boost if you enable closed captions. These are meant for people who are deaf or hard of hearing, but they have an unexpected SEO benefit.Ĭlosed captions are crawlable by search engines! You might know that YouTube videos support closed captions. Here’s a cool YouTube SEO hack that will give you a big edge. Many people will view videos just from looking at the thumbnails, so don’t skip this step. Make sure your thumbnail stands out and tells viewers what your video is all about. Your video thumbnail isn’t a ranking factor that YouTube uses directly, but it still has a huge impact on your SEO.Ī good thumbnail means more clicks, and that means better SEO. Your search traffic will show improvement. With an investment of $100-$150, you can be rolling with great quality videos that rival some of the biggest YouTube channels. Not everyone needs to purchase this $900 microphone.īut you might be able to afford a $5 or $10 microphone.Įven an inexpensive microphone will give you far better audio quality than your phone’s built-in microphone. Get a MicrophoneĪgain, you don’t have to get a huge budget. There are a few small investments and changes you can make if you want to increase the quality of your videos: Get a Tripodīut like I said, if you have some ordinary house lamps lying around, you can use those, too. Seriously, your iPhone and Android devices are pretty much all you need. Most of us have smartphones that are capable of recording video, and that’s good enough to get started. I get that not everyone can afford a pro-level studio setup, but that doesn’t mean your video quality has to take a hit. So, I want to give you a few pointers on increasing video quality which will in turn increase search performance. I’ve said before that SEO is essentially user optimization. But like any SEO method, there’s a huge quality component to it. However, if you prioritize one of those metrics, focus on encouraging subscriptions. Pro tip: Many YouTubers ask people to like, comment, and subscribe all at once. Liking or commenting on a video is a one-time action, but subscribing means that people will see your content on a regular basis.įor YouTube, that’s a giant factor that reflects the amount of value you provide. It’s one of the factors YouTube’s algorithms use to rank videos. When you read Roberto Blake’s video title, you immediately know what benefits you’ll get: You want to include your focus keyword in your video title, and you should also solve a problem with your title. Optimize Your Video Titleĭo you know how you always optimize your headlines for written content? The same goes for YouTube. Just like you’d do keyword research for normal SEO, you should also do keyword research for YouTube SEO. For example, if you decide that you want keywords with no less than 800 searches, you can use the filter function to narrow your results:Įven though you’re left with only six keywords, you know you’re focusing on those that have a meaningful number of searches each month. SD: Search difficulty, which is the estimated competition in organic search.Īs a general rule of thumb, your selected video keywords should get several hundred monthly searches.PD: Paid difficulty, which is the estimated competition in paid search.Cost per click: Average cost per click for the term on Google Ads.Volume: Number of searches the keyword gets on Google each month.Along with a keyword list, there is data for: Step #2: Click Keyword Ideas in the Left Sidebarįor this particular search, you’re given 296 keywords, one of which is the term you searched. Step #1: Enter Your Keyword and Click Search You can use Ubersuggest to check how many monthly searches those keywords get.
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